Co create hubs

Co-create Hubs are IKEA’s new in-store experience where visitors play an active role in creating an environmentally friendly future.

We designed and prototyped a series of five stand-alone interactive modules, each representing one of IKEA’s sustainable product categories. Here pictured is the Growing experience which was installed as a pilot, ahead of a major store opening in Poland and aimed to inspire at-home gardening. Visitors who entered the space could control animated projections, while learning about the benefits of the Click & Grow smart indoor gardening systems.

Role: Creative technology

Photos: Tellart, Stupid studio

Animation: Stupid studio